Mutiara Damansara, Petaling Jaya, 4 October 2024: Mutiara Spaces, a brand under Boustead Properties Berhad (Boustead Properties), today launched its new mobile app, the Mutiara X Super App (Mutiara X). The super app is an innovative digital platform that consolidates the best of Mutiara Spaces’ offerings into one convenient touchpoint. It will provide customers with access to exclusive rewards, extra privileges, and a seamless experience across lifestyle, property, and rewards programmes.
Designed to enhance customer value, Mutiara X leverages Big Data for audience targeting, product development, and cross-promotion. It offers a range of features, including points management, rewards wallet, shopping rewards, hotel stay rewards, and exclusive updates on Boustead Properties’ project developments, property showcases, and events.
“Today, we are excited to unveil a digital milestone that signifies a new chapter of innovation and customer engagement – the Mutiara X Super App,” said Khairul Azizi Ismail, Chief Executive Officer of Boustead Properties. He added, “Whether it is accessing exclusive deals at the Curve, enjoying special rates at the Royale Chulan Hotels & Resorts, or taking advantage of unique offers on Boustead Properties’ Mutiara Collections – including Mutiara Damansara, Mutiara Rini, Mutiara Hills, or One Cochrane Residence – Mutiara X brings unparalleled value to our customers.”
Looking ahead, Mutiara Spaces has ambitious plans for Mutiara X‘s future. The upcoming phases are envisioned to include enhancements to the merchant platform and the integration of additional companies under Boustead Holdings Berhad.
In conjunction with the launch of Mutiara X, Boustead Properties is also celebrating the 20th anniversary of both the Curve shopping mall and Royale Chulan Hotels & Resorts.
To mark this special occasion, customers can enjoy exclusive staycation deals at Royale Chulan Hotels & Resorts by using the promo code MROYALE when booking through Mutiara X, with rates starting from RM210+. Additionally, customers can take advantage of special shopping deals at the Curve, available exclusively through the app.
As part of its launch strategy, Mutiara Spaces aims to attract at least 5,000 users of Mutiara X by early 2025, strengthening its digital presence.
Mutiara X is more than just a digital tool; it plays a key role in Mutiara Spaces’ vision to create a seamless, integrated, and modern customer experience.
Mutiara Spaces is confident that Mutiara X will significantly enhance customer satisfaction and foster greater brand loyalty.
Khairul Azizi Ismail, Chief Executive Officer of Boustead Properties (centre), along with the key management team, officially launching the Mutiara X Super App.
Khairul Azizi Ismail, Chief Executive Officer of Boustead Properties (centre), and Muhd Taufiq Jaapar, Chief Creative Strategy Officer of Boustead Properties (far left), with Amber Chia, Izzue Islam, and Fikry Ibrahim at the launch of the Mutiara X Super App.
Moderated by Nazrudin Rahman, the Highlight Session at the Mutiara X Super App launch featured Khairul Azizi Ismail, CEO of Boustead Properties (centre), alongside Amber Chia, Izzue Islam, and Fikry Ibrahim, discussing how Mutiara X enhances lifestyle convenience through exclusive rewards and privileges.
Group photo.
For media enquiry, please contact:
Nik Surina Suria
Strategic Communications Department
Creative Strategy Office
E: niksurina@brop.com.my
M: 013 367 6488
Shafinaz Shahabudin
Strategic Communications Department
Creative Strategy Office
E: shafinaz@bprop.com.my
M: 012 513 5495
About Mutiara Spaces
Mutiara Spaces is a brand created and curated for Boustead Properties Berhad (“Boustead Properties”or the “Company”) to represent its new DNA and persona, with all talents to share a common goal of embracing its core values of Creativity, Integrity and Innovation. Mutiara Spaces symbolises a shift in focus for Boustead Properties as it re-orients itself by envisioning all future projects with the help of technology and creative placemaking to deliver products/projects entrenched in the concept of Live, Work, and Play.
About Boustead Properties Berhad
Boustead Properties Berhad (“Boustead Properties” or the “Company”) is part of Boustead Holdings Berhad, one of the nation’s oldest conglomerates. Boustead Properties’ core business activities are property development, property management, retail and investment. The Company is the master developer of Mutiara Damansara township and has a strong presence in Skudai, Johor, through its mixed residential development, Mutiara Rini. Boustead Properties is currently developing the flagship Mutiara Hills project in Semenyih. Boustead Properties developed and owns the Curve, Malaysia’s first pedestrianised shopping mall located in Mutiara Damansara and recently completed One Cochrane Residences situated in the bustling district of Cheras in Kuala Lumpur.